Monday, December 13, 2010

OctaStrtegy - Strategy in eight dimensions


Businesses, organizations and companies are commanded by any traditional marketing methods to target their goals.
Focus on the product
Focus on the service
Target your audience. Focus on marketing
Focus on sales..
F-O-C-U-S
Did I forget other points need to be focused on?

So here's a news flash: We do not believe in focusing!

Focusing narrows your mind:
So to lose focus is to lose a spatial vision. It means that only: “The gull sees farthest who flies highest”. And in order to to fly high you must understand that there is never only one way to reach your goals,

in fact: You do not have to have only one goal. You are allowed to ask for several purposes, a number of markets, a number of products and to manage them together with attention to details, understanding a wide range of disciplines, while expanding your corporate knowledge, your marketing knowledge, learn new theories from different worlds within the boundaries of your immediate scope of business.

So, to reach your goals and objectives, with emphasis on multiple use. There are eight ways to get there:

1.    Constant tactic moves: Organization that wants to get to some business knowledge, should adopt camouflage techniques often. Accordingly, expressed the organization's ability to adapt to the environment in which it operates in. Methods of adjustment, adaptation and acceptance of different organizational behavior from what he knows, will bring new and unexpected results within its specific business world.
2. Offensive-defensive diplomacy. The ability to change the direction of motion immediately when there is a real threat and spread a smoke screen against your competitors. Ambiguity about your goals, rapid change in marketing and sales tactics when a product, service or process are not assimilated well into the market
3.   “Go and learn” tactics: The ability to learn from others, to develop an exceptional organizational memory and make it into the most rapid learning graph to win your business competitors. I always say: “everyone copies, I’m the best”.
4.    Flexibility in a rigid world: The ability to know how to shrink and expand depending on a situation where you figure to get your food in a world where your competitors can not move in the same flexible way you do, due to a rigid thinking or cumbersome legal system. Innovation and creativity are the name of the gameהקשקרא באופן פונטי.
5.    “Turbo jet engine”: In order to achieve your business purposes you develop very fast and efficient engine that is designed to move faster than the others and especially to move in between heavy and busy competing spheres.
6.   The OctaComm: You can meet your communication styles in four levels of corporate communications which must take by an organization whose purpose is growth and progress in the business ocean:
6.1 chromatic elements = (Chromosomes) created  logo, branding and colors of the true nature of the organization. Advertising, public relations, media and sales early.
6.2   Organization Texture = (Fabric) character building organization communication both inside and outside customers.
6.3   Positioning = (Position) in positioning the organization, Targeted audiences. Regular audiences? Variables? competitors who are they not by names only, but also on a very general and strategic level.
6.4    Organization maneuvers = (Motion) setting a vision, goals, The construction plans and planning stages feedback variables initiating steps to promote the market.
7.   הקשב Long memory: on the organizational level, the organization can gain the sum of its gathered knowledge through mechanisms to keep the long-term information (whether electronic or through manuals, books and management policies), while allowing the organization to use resulting in innovative memory every day when it comes to new competitors and intelligence information, Information and colleagues, the employees themselves or the media.

Meanwhile, the manager and the organization together, are also introducing new items collected and archived using the new material daily level will advance to the organization, will be renewed and remain updated on a daily basis.

Organization will adopt methods of remembering in two levels in parallel to each other but depend on the retrieval and application of the old and new total synthesis of information perfect for each other, will come the most imaginative and innovative solutions when required to do so.
8.    OctaHead: The most important feature for organizations to adapt here: one central brain used as a control center for all branches of sophisticated marketing arms of the business that needs to work on one side relatively  autonomy, functional and on the other hand with a full coordination with other arms to get traffic. The activity of the body for best results (business) is completed. In fact, it is the role of director of the organization. Growing capability of the organization, the employees and managers there. The goals achieved are: Functional autonomy without interference and yet control and management and care of all the organizations strategic dimensions.

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