About us -TVK

We specialize in the marketing conversation, combining individuals, companies, organizations, products and services in conversations taking place between users across the Web. We route maneuver information with inserting keywords into the heart of Google and promote the interests of our clients directly to the first pages.

The company's professional teams accompany the customers entering the social media world: blogs, social networks and communities, and establishing arenas where costumer can share and enjoy information. Our business concept is focused on adapting the existing solutions in the realization of business strategy, and guidance to ensure the success of the objectives set.

Thor veKeshet works to educate for strategy and design business strategies - marketing for companies, Tutorials implementations in companies and organizations, image management and professional courses. Company founder, Enav Galili, holds an MA in diplomacy and foreign policy at the Hebrew University, MBA studies with a major in marketing. Working on her doctorate studies in strategic information systems.

An Organization which faces objectives like: growth, development and efficiency, or business subject to a period of change, will find our unique working method, tools and practical, proper conduct against all of the business environments, from the marketing environment, through working arrays sales, marketing and organization structuring and the Internet to administrative processes are correct, along with mentoring and personal administrative management training - of key personal in the organization.

Targeting common work with corporations which Thor veKeshet located while working in arenas of social networking:
1. The BIZ domain: domain reflecting actually the capital market, finance and investment which is a public company in terms of its transparency through the stock market, its exposure to new products, financial crises and in fact all what makes the company's stock strong, stable and effective. This area takes care of current entry-sharing sites and business information, Talk back ongoing in the international news sites that talk about the stock, in fact through endless Googling of a keyword appears in contexts where financial company. Thus, the company actually released online information about its events and they are allowed to report strengthen the financial brand with analysts and capital markets in general.

2. WORKERS: Workers. Internal Customers. These are actually the best Embassy staff a company has with only one exception. The release of information by employees of social networking: A. We cannot avoid and B. Yes we can instruct, maintain and allow them a wider freedom of speech. We raise a red flag here in advance and say that first of all this is a matter of internal regulation. There will be a need to prepare the company's employees. What is allowed to say what is forbidden, but definitely let them talk! Once the company understands that, Pace will be allowed calves support groups, etc. it will find life easier in support of the local virtual, global Rgyonlit it. Second, to encourage the workers. They must produce a pleasant virtual space where they can talk, share and upload photos at the last Christmas or last Purim, must be allowed to place tidy. No place to establish orderly Grille! It is said by many wise axioms that one of the largest social science is that "the State has never won and never will win a guerilla."

3. About the CORPORATE RESPONSABILTY: in cooperation with the company, procedure books will be written, which will be part of our job to distribute them among all company employees to be involved in bringing content to the network. We will organize conferences and refreshes on that subject. Undoubtedly, we're talking about education. But the company, like any corporation, a well-oiled machine is very busy in Educating employees of any information that comes out of the off-line - so there's no reason not to do this in the online arena. All regulations on corporate responsibility for use of products, or anything else coming out of the company will pass all necessary permits and for that the company will have to be available to our people asking questions and looking for answers they intercept all over the network 24 / 7.

4. CLIENTS: This is actually more important and interesting market for us in terms of our ability to respond on-line all the time around the clock on questions, comments and anything to do with society which includes us appointing a designated scanner that works 24 hours a day to find keywords related to products / services of the company and Even company's competitors in real time and respond to social networks, news, various sharing sites and through professional articles and sites that allow the reader to better understand the professional materials relating to the product.

The three main work areas of a bow in the line of social networking are, in fact the following topics:
1.  Handling crises when / if such occur internationally / regionally / locally

2.  Managing Community Relations and corporate Responsibility  regularly and constantly.
3. Managing important dedicated significant audiences where special attention is required.

OctaStrtegy - Strategy in eight dimensions

Businesses, organizations and companies are commanded by any traditional marketing methods to target their goals.
Focus on the product

Focus on the service
Target your audience. Focus on marketing
Focus on sales..

F-O-C-U-S
Did I forget other points need to be focused on?

So here's a news flash: We do not believe in focusing!

Focusing narrows your mind:
So to lose focus is to lose a spatial vision. It means that only: “The gull sees farthest who flies highest”. And in order to to fly high you must understand that there is never only one way to reach your goals,

in fact: You do not have to have only one goal. You are allowed to ask for several purposes, a number of markets, a number of products and to manage them together with attention to details, understanding a wide range of disciplines, while expanding your corporate knowledge, your marketing knowledge, learn new theories from different worlds within the boundaries of your immediate scope of business.

So, to reach your goals and objectives, with emphasis on multiple use. There are eight ways to get there:

1.    Constant tactic moves: Organization that wants to get to some business knowledge, should adopt camouflage techniques often. Accordingly, expressed the organization's ability to adapt to the environment in which it operates in. Methods of adjustment, adaptation and acceptance of different organizational behavior from what he knows, will bring new and unexpected results within its specific business world.

2. Offensive-defensive diplomacy. The ability to change the direction of motion immediately when there is a real threat and spread a smoke screen against your competitors. Ambiguity about your goals, rapid change in marketing and sales tactics when a product, service or process are not assimilated well into the market

3.   “Go and learn” tactics: The ability to learn from others, to develop an exceptional organizational memory and make it into the most rapid learning graph to win your business competitors. I always say: “everyone copies, I’m the best”.

4.    Flexibility in a rigid world: The ability to know how to shrink and expand depending on a situation where you figure to get your food in a world where your competitors can not move in the same flexible way you do, due to a rigid thinking or cumbersome legal system. Innovation and creativity are the name of the gameהקשקרא באופן פונטי.

5.    “Turbo jet engine”: In order to achieve your business purposes you develop very fast and efficient engine that is designed to move faster than the others and especially to move in between heavy and busy competing spheres.

6.   The OctaComm: You can meet your communication styles in four levels of corporate communications which must take by an organization whose purpose is growth and progress in the business ocean:
6.1 chromatic elements = (Chromosomes) created  logo, branding and colors of the true nature of the organization. Advertising, public relations, media and sales early.

6.2   Organization Texture = (Fabric) character building organization communication both inside and outside customers.

6.3   Positioning = (Position) in positioning the organization, Targeted audiences. Regular audiences? Variables? competitors who are they not by names only, but also on a very general and strategic level.

6.4    Organization maneuvers = (Motion) setting a vision, goals, The construction plans and planning stages feedback variables initiating steps to promote the market.

7.   הקשב Long memory: on the organizational level, the organization can gain the sum of its gathered knowledge through mechanisms to keep the long-term information (whether electronic or through manuals, books and management policies), while allowing the organization to use resulting in innovative memory every day when it comes to new competitors and intelligence information, Information and colleagues, the employees themselves or the media.

Meanwhile, the manager and the organization together, are also introducing new items collected and archived using the new material daily level will advance to the organization, will be renewed and remain updated on a daily basis.

Organization will adopt methods of remembering in two levels in parallel to each other but depend on the retrieval and application of the old and new total synthesis of information perfect for each other, will come the most imaginative and innovative solutions when required to do so.

8.    OctaHead: The most important feature for organizations to adapt here: one central brain used as a control center for all branches of sophisticated marketing arms of the business that needs to work on one side relatively  autonomy, functional and on the other hand with a full coordination with other arms to get traffic. The activity of the body for best results (business) is completed. In fact, it is the role of director of the organization. Growing capability of the organization, the employees and managers there. The goals achieved are: Functional autonomy without interference and yet control and management and care of all the organizations strategic dimensions.